Paid Media
Cross-channel media planned against the numbers your business runs on, not the ones each platform reports about itself.
Performance marketing agency
Diagnose first. Then scale.
Scale8 Digital finds what is really holding your revenue back across Meta, Google, TikTok, creative, landing pages and tracking. Then we fix it, in order of impact.
- Strategy before spend
- Measured against store revenue
- One team across every channel
Growth DiagnosticPick a symptom
Likely cause
Your platforms are taking credit for sales you would have made anyway. Returning customers and branded search make the account look healthier than the business is.
What we check first
- New versus returning customers in every campaign
- Blended efficiency against platform-reported ROAS
- How much spend sits in retargeting and brand terms
Likely cause
Rising cost is usually tired creative or a saturated audience, sometimes a weaker offer or a falling conversion rate. It is rarely the bids.
What we check first
- New-customer cost against frequency and creative age
- Conversion rate by landing page and device
- What changed in price, offer or stock
Likely cause
The account is harvesting demand that already exists. Extra budget buys the same people again at a higher price instead of reaching new ones.
What we check first
- The split between prospecting and retargeting
- How many distinct angles and formats are live
- Whether one platform is carrying the whole plan
Likely cause
Ads are being launched without a testing structure, so each winner is a one-off. When it fades, nothing you learned carries into the next batch.
What we check first
- What each live ad was built to test
- Coverage across hooks, angles and formats
- How winners are iterated before they tire
Likely cause
The leak is after the click: a page that does not continue the promise of the ad, an offer that is hard to grasp, or a checkout with too much friction.
What we check first
- Message match between each ad and its page
- Mobile speed and step-by-step checkout drop-off
- How clear the offer is before the first scroll
Likely cause
Tracking gaps and overlapping attribution. Several platforms count the same order, some orders are never counted, and no report matches the store.
What we check first
- Browser and server events against real store orders
- Duplicate, missing and misfiring conversions
- One reconciled view that everyone reports from
One connected plan across everything you sell through
- Meta Ads
- Google Ads
- TikTok Ads
- YouTube
- Performance Max
- Shopping
- Landing pages
- Creative testing
- Server-side tracking
- Analytics
What we do
Every lever of paid growth, run as one system.
Media, creative, conversion and measurement are planned together, so a fix in one place is not undone in another.
Creative Strategy
Research, angles and structured testing, so each round of ads is built on what the last one proved.
ExploreCRO
Landing pages, offers and checkout tuned to convert the traffic you already pay for.
ExploreTracking & Analytics
Clean signals and reporting reconciled to your store, so decisions rest on figures you trust.
ExploreE-commerce Growth
Acquisition, conversion and repeat purchase managed together for online stores.
ExplorePerformance Strategy
The diagnostic and the ranked plan that every other service runs on.
ExploreInside the work
Every stage your customer passes through, covered.
From the first second in a feed to the parcel on the doorstep, one team is responsible for all of it.
Creative StrategyAds built to be tested, not just admired.Explore
Paid MediaMedia that reaches people who have not bought yet.Explore
CROPages that turn the click into an order.Explore
Tracking & AnalyticsNumbers that agree with the store.Explore
E-commerce GrowthGrowth the business can fulfil at a profit.ExploreStrategy before spend
The problem is rarely where the dashboard says it is.
Budget goes up and results flatten. A fresh batch of ads lifts performance for a fortnight, then it sinks back. When that pattern repeats, the work has outrun the thinking.
Most stalls begin in the joins: between the ad and the page, between the page and the checkout, between what a platform reports and what the store banks.
So we start with a Growth Diagnostic that maps those joins. Everything afterwards runs on the Scale8 Loop, where demand and conversion are managed as a single circuit.
See how Performance Strategy works
Always on
The diagnosis never closes.
A plan made in month one is out of date by month three. Costs move, stock moves, competitors move. Every review with us reopens the same question: what is limiting growth right now, and what do we fix next?
Performance measurement
Know what your spend actually bought.
Every platform reports a win. Add those wins together and they often come to more than the business took in total.
We reconcile platform figures against store revenue and separate first-time customers from returning ones. You see which spend created growth, and which simply stood near a sale that was already going to happen.
Explore Tracking & AnalyticsCreative testing
Creative that gets smarter every round.
An ad that wins without an explanation is luck, and luck cannot be repeated.
We build each concept to answer one question: which hook, which angle, which format, which offer. The answer writes the brief for the next round, so results accumulate instead of resetting every time an ad tires.
Explore Creative StrategyThe scoreboard
Three numbers we answer to.
Platform metrics help us steer day to day. These are the ones we report against:
- MER: total revenue divided by total marketing spend. One blended figure no platform can inflate.
- nCAC: the true cost of a first-time customer, with repeat buyers taken out.
- Incrementality: controlled tests that show which spend produced sales that would not otherwise have happened.
Results
The work, in our clients’ numbers.
Case studies and client words, published with their permission.
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Client nameSector · Platform
The headline result goes here.
Two or three lines: what was stalling growth, what changed, and what happened to the numbers.
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- Result one
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- Result two
Client nameSector · Platform
The headline result goes here.
Two or three lines: what was stalling growth, what changed, and what happened to the numbers.
- —
- Result one
- —
- Result two
Client nameSector · Platform
The headline result goes here.
Two or three lines: what was stalling growth, what changed, and what happened to the numbers.
- —
- Result one
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- Result two
How it works
Three steps from stalled to scaling.
- 01
Tell us where it hurts
A short call about your store, your spend and the numbers that worry you. No deck and no pitch.
- 02
See the diagnosis
We review your accounts, tracking and post-click journey, then show you where growth is leaking and what we would fix first.
- 03
Scale on evidence
We run the plan across media, creative, conversion and tracking, and keep re-diagnosing as the numbers move.
Who it is for
Built for the people who have to defend the number.
Founders, CMOs and heads of growth at e-commerce brands that already invest in paid media and expect more from it.
- Attribution you can stand behindPlatform data reconciled to store revenue, so one set of figures survives the finance meeting.
- Budget with a reason attachedEvery shift in spend tied to new customers and margin, not to whichever dashboard shouted loudest.
- Priorities, not a wish listA short, ranked list of what to fix next, revisited as results come in.
FAQs
Questions we hear before the first call.
What does Scale8 Digital do?
We are a performance marketing agency for e-commerce brands. We plan and run paid media on Meta, Google and TikTok, along with the work that decides whether it pays: creative strategy, conversion rate optimisation, and tracking and analytics.
What is a growth diagnostic?
A structured review of your ad accounts, tracking and post-click journey. It shows where revenue is leaking, which channels are creating new customers, and what we would fix first.
How do you measure success?
By business results: blended efficiency (MER), the cost of a first-time customer (nCAC) and contribution to margin. Platform-reported ROAS is a day-to-day signal for us, not the scoreboard.
Can you work alongside our in-house team or current agency?
Yes. Some clients hand us the whole system, others bring us in for one part of it, such as creative strategy or tracking. The diagnostic shows where outside help would matter most.
Do you only work with e-commerce brands?
E-commerce is where our approach fits best, because revenue, customers and margin can be measured end to end. If you sell online in another way, tell us about it and we will say honestly whether we are the right fit.
Find out what is really holding growth back.
Tell us what you are seeing. We will give you a straight read on where the leak is and what we would do about it.
Book a growth diagnostic