Paid Media

Media bought against your numbers, not theirs.

One plan across Meta, Google and TikTok, with all of the budget answering to new customers and margin.

Hands typing on a laptop that shows traffic and audience charts
One cross-channel plan
Sound familiar?

The account looks healthy. The business does not feel it.

Spend rises every quarter. New customers do not.
Each platform reports a win. The bank balance disagrees.
Cost per purchase is “on target” while margin shrinks.
More budget only buys the same audience at a higher price.
Weekly optimisations, and blended efficiency never moves.
Nobody can say which channel you could switch off.

These are business problems showing up in an ad account. They are solved outside it.

The gapPlatform-reportedNew revenue in the storeEVERY PLATFORM TAKES CREDITWHAT ACTUALLY GREW
How we plan

We scale what is growing the business.

Before budgets move, we work out what each channel is contributing. Then every decision is tied to the same scoreboard.

  • Which campaigns bring first-time customers, and which only collect returning ones.
  • How much demand each platform creates, and how much it simply captures.
  • Prospecting and retention funded on purpose, not by default.
  • MER, new-customer cost and contribution margin ahead of in-platform ROAS.
The platforms

Three engines, one plan.

Each platform does a different job. We give each the budget its job deserves.

Meta Ads

The strongest channel for introducing a brand to people who have not heard of it yet.

Meta Ads

Google Ads

Captures demand at the moment someone is looking, across Search, Shopping and YouTube.

Google Ads

TikTok Ads

Attention at scale for brands willing to make creative that belongs on the platform.

TikTok Ads
How it runs

How we run your media.

  1. 01

    Audit

    Everything live today: what earns its budget, what wastes it and what the platforms leave out.

  2. 02

    Plan

    A cross-channel budget tied to your targets, with a reason attached to every line.

  3. 03

    Run

    Campaigns managed day to day against business metrics, with creative and landing pages in the same conversation.

  4. 04

    Adapt

    When costs, stock or competitors shift, the plan moves before the results suffer.

Find out what your ad spend is really doing.

A short conversation about your channels, your numbers and where the growth is hiding.

Book a growth diagnostic