Ads that look like TikTok. Results that look like sales.
Native-first creative, tested in volume, with measurement that shows what TikTok adds to the whole business and not just to its own dashboard.
A platform that punishes ads that look like ads.
TikTok rewards content first and targeting second. The account is the easy part.
Native-first creative
Vertical, sound-on and made to feel at home in the feed. Repurposed adverts from other channels seldom survive here.
Hooks tested in volume
The opening seconds decide everything, so we test many openings on each idea before backing one.
Spark Ads and creators
Creator and organic posts run as ads, keeping the social proof that makes them work.
TikTok Shop and catalogue
Product listings and shoppable formats set up for brands selling directly on the platform.
Pixel and Events API
Browser and server events sent together, so campaigns optimise on real purchases.
Refresh rhythm
Creative tires faster here than anywhere else. We plan replacements before performance drops.
TikTok starts sales that other channels finish.
People discover a product on TikTok, then search for it or come back through another ad before they buy. Last-click reporting hands the credit elsewhere and TikTok looks weak.
We read TikTok against blended numbers: what happens to new-customer volume, branded search and overall efficiency when spend goes up or down.
See the metrics we useVolume with a method behind it.
TikTok needs more creative than any other channel. Without a structure, that turns into a pile of one-off videos and nothing learned.
- Each concept isolates one variable, starting with the hook.
- Winners are iterated before they fade, not after.
- What works here feeds Reels and Shorts as well.
TikTok Ads, answered.
Is TikTok right for our brand?
It suits products that can be shown and understood in a few seconds, and brands prepared to make content in the platform’s style. If your buyers are there and you can keep creative flowing, it is worth testing. The diagnostic will tell you whether it should come before or after other fixes.
Can we reuse our Meta ads on TikTok?
Sometimes as a starting point, rarely as a strategy. Ads built for Meta tend to feel out of place on TikTok. Material made for TikTok, on the other hand, often travels well to Reels.
What are Spark Ads?
Spark Ads let you promote an existing organic post, yours or a creator’s, as an ad. The post keeps its likes, comments and profile link, which usually helps it perform.
Find out what TikTok could add to your mix.
We will tell you honestly whether it belongs in your plan now, later or not at all.
Book a growth diagnostic